Are you in the neighborhood?
As a national or regional company, you probably know that in order to maximize the visibility of your web presence, on-site and off-site search engine optimization must be a part of your marketing strategy. However, have you considered that when people search they are looking for information related to a specific need and even a specific location?
In order to be found by potential customers, you will need to be where they are looking. To be found at a hyper local level, you should make sure that your website optimization strategy includes sites and or listings that provide specific information highly relevant to individual needs in a target market or geography. This will allow you to improve search engine rank and compete in more places on the devices searchers are using in the neighborhoods that matter the most to your business.
The Local Search Agency specializes in helping national and regional businesses do more and reach consumers in local target markets all to help your business grow. Our search engine optimization programs include strategies to:
Optimize your website
It is important that you optimize your website using on-site and off-site SEO tactics so it will rank higher in search engine results. Relevant content, keywords and links are the foundations of a successful SEO program. In addition to this, factors such as website structure and site performance are vitally important to the success of your website. Frequent changes are required and tactics that worked in the past may not be viable options for the future.
Choose the right keywords
Keywords are the workhorse of any search engine optimization program. Marketing the right keywords can not only improve your position in search results, it can also reduce the cost-per-click and increase the ROI of your search engine marketing efforts. When choosing keywords, do you consider how well you rank for the long-tailed searches specific to your products or offers? Do you optimize your web presence to improve relevance for targeted geographies? Searchers using longer tailed terms are usually farther along the buying cycle than those searchers who will use keywords in a search query that are more general and broad. Knowing and targeting the key terms used by geographic region, demographic, and even by media type is key to the success of your Search Engine Optimization program.
Expand your connections
A network of links leading to and from your site plays a crucial role in your website's ranking on major search engines. Many marketers struggle with building links that really have an impact on their site's ranking. It is important to first identify what sites are considered to be reliable sources for information relevant to your products or services and then develop relationships with those sites or companies that in turn garner links back to your site. A link building strategy should also include competitive analysis to discover sites or companies connecting to your competition and then target those sites or companies if relevant to your business.
Report progress and track changes
Your optimization strategy should include advanced tracking methods and reporting that will determine what is working well and what is no longer positively affecting your site's ranking or visibility. You will need access to progress reports that show the updates to the search engine rank of your site, specific keyword rank and trending, as well as information about your sites performance and the effect that it has on your quality score.
The Local Search Agency's SEO programs offer services to improve the ranking of your website and to build brand trust and authority by optimizing your website for consumers and search engines and building links that matter.
Full Service Account Management with service features such as:
Account Set up & Review
Google Places Profile
Business Citation Building
Google, Yahoo & Bing
Submission to Directories
Ranking & Reporting
Keyword Selection Consultation
Keyword Link Building
Competitive Link Building
Social Bookmarking
Dedicated Account Management
Custom Blogs Written
Custom Blogs Submission
Onsite Edit Implementation
Articles Submission
Content Submission
Submissions to Search Engines
Business Review
Complete Transparency
Monthly Progress and Activity Reports with access to real time data Online reporting is provided to track the real time progress of your SEO campaign:
Time spent on campaign
Traffic summary
Traffic sources
Rank status
Review the real time activity of your SEO analysts through the online dashboard:
Time spent on campaign
Action history
Links to view completed actions in their published form
Track online ranking through the online reporting dashboard:
Keyword rank
Ranking trends
Links to preview live results for specific keyword ranking
Instant SEO Analysis
Want to know what it will take to improve your rankings?
SEO pricing couldn't be any easier. Click Here to open the tool. Simply enter your business's web address, the business's main heading and your main target city
to view a website analysis or a business specific SEO recommendation.
If you like what you see, Contact Us to get started and get ahead of your competition.
