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Local Listings Management - 40% of organic listings are incorrect.1
Are you getting it right?
Local listings online are hardly new, but for a national or regional company, managing those listings is becoming more and more important, as well as more and more difficult. The only way to effectively manage local listing information is by utilizing tools and techniques that push accurate information out to search sites on an ongoing basis.
Organizing a strategy to maintain your business' local listings can be very difficult and you are not alone. National and regional businesses are often faced with the challenge of multiple listings with a variety of local information that is sometimes incorrect. Actually, 40% of all listings on search engines are incorrect. The Local Search Agency's process for local listing management includes programs that will:
Claim your local listings
Claiming your local business listings is the first step in successful local listings management. Your strategy should include frequently crawling local listings to ensure you own the rights to all listings for your business. Once you have established you are the owner of a listing, you will then have the right to change the information contained in the listing.
Provide accurate location information
When a searcher finds incorrect information like a wrong phone number or an old or invalid location address it can turn them away from your business – and they may never give you another chance. Accurate information is the only way to ensure they bring their business to you. When pushing accurate location information to listings, it is important to know the main sites that feed listings to a network of other sites so you can quickly affect the local listings representing your business. If you are not updating listings on the core sites that feed information to other sites, you run the risk of those core sites feeding inaccurate information to other sites for which you may have already claimed and edited listings.
Update listing content continuously
The web is constantly changing. The ebb and flow of both new and old information among different directory and search sites is continual and relentless. If you don't have an ongoing strategy for managing your local business listing information, you may as well be digging in the sand.
Report progress and track changes
Keeping track of listings claimed, changes made, and reports showing progress are essential to the success of any local listings management program. However, many advertisers do not have access to this report and are not fully aware of what they are paying for. If you are making an investment in local listings management, you should expect to receive regularly updated reports that show where your business listing is appearing, an analysis of your citations, and detailed information about the work that has been completed on your listings.
The Local Search Agency has several reporting options available including:
Listing Precheck Report:
Shows how your business listing appears on top Internet sites.
Visibility Report:
Gathers and analyzes your online business listing citations (mentions of your listings). The Enterprise Visibility Report is used by multi-location businesses and their representatives.
Audit Report:
Designed for the enterprise client that wants to analyze their online presence, hundreds of locations at a time.
Completion Report:
Contains detailed information about the work that has been completed on your listings.
Our LLM programs are designed to claim, update, and manage your business listings and provide monthly updates and reports so you can track the progress. The Local Search Agency provides a single point of entry for the creation and distribution of enhanced business profiles that are distributed to all major outlets, including:
Search Engines Directories such as Google, Yahoo, Bing
Data Aggregators such as Localeze, Infogroup & Acxiom
Online Yellow Pages such as Superpages, Yellowpages, Yellowbook
Social Networks such as Yelp, Foursquare, Facebook
Portals and Guides such as AOL, Mapquest and Citysearch
Cell Phones and Mobile Apps for Blackberry, iPhone, Android
411 directory assistance
GPS Navigation and Telematics services such as OnStar, TomTom
Some Partners offering Real-Time updates!
The goal of our local listings management programs is to provide the correct information to feed partner sites, increase relevancy, and push incorrect listings off the page.
